MATT DENTEN

 

MOMENTUM WORLDWIDE
SVP Executive Creative Director, Midwest
October 2014 to present
Creative lead for Chicago and St. Louis offices. 14 creatives in Chicago, 40+ in St. Louis which includes a creative studio team. Brand activation, event activation and integrated marketing for clients including U.S. Army, Mondelez, United Airlines, United States Post Office, William Grant, Constellation Wine, Anheuser-Busch and Samsung.

ARC WORLDWIDE & LEO BURNETT
VP & SVP Creative Director, Chicago
August 2010 to October 2014
Lead creative teams of 25+ people on MillerCoors and Coca-Cola accounts.
MillerCoors: Lead integrated campaigns including advertising, shopper & digital marketing for MillerCoors brands including Foster’s and Miller High Life. Brand, retail and digital activation for Miller Lite, Molson Canadian, below premium brands and new products.
Coca-Cola: Brand activation, promotional and shopper marketing for North America & Global      Sparkling brands, including Red Can, Coke Zero, Diet Coke and Still Beverages, including Power Aid, and Vitamin Water. Created global tool kits for Minute Maid and Coke with meals initiatives.
Kellogg’s: Brand and shopper activation for Eggo, Kashi, Special K and Rice Krispies Treats.

FRANKEL & ARC WORLDWIDE
Creative Director, Chicago
October 1998 to November 2006
McDonald’s: Lead team that created and designed the current McDonald's retail identity launched in 2004. The initiative rolled out in all US restaurants and was adopted globally.  Developed tool kits, templates and training. Managed teams for concept and design for retail promotions and merchandising for Sweepstakes, new product launches, menu management, store communications and youth programs.
   
DOUBLE VISION DESIGN
Designer, Newport Beach, CA
March 1996 to August 1998
Cartoon Network brand promotion design including NASCAR team design and merchandising style guides, character-based product development and retail environment design. Live event design and retail restaurant design concepting.
 
AWARDS
Complete list available upon request
One Show: Coca-Cola, Arctic Home for 7-Eleven
Reggie Gold: Miller High Life, Give a Veteran a Piece of the High Life
Reggie Silver: Keystone Light, Smooth Hunting
Effie Silver & Reggie Gold: Keystone Light, Canhole
Reggie Gold: Keystone Light, Can Hunt
Effie Bronze & Reggie Gold: Foster’s Aussie Six-PacK      

ADJUNCT PROFESSOR
Summer Semester 2012, Loyola University, Chicago
Promotional Marketing Masters Course

PUBLIC/EVENT PRESENTATION
OMMA Chicago, “VR and the Next Shopping Experience” 2015
The BAA, “The Problem Couple, Partnership Between Creative and Planning” 2015
Path to Purchase Institute, Coca-Cola, “The Artistry of Retail” 2011, “Digital at Retail” 2012
Judge: Le Book 2015, Pro Awards 2011, 2012

NORTHERN ILLINOIS UNIVERSITY
Bachelor of Fine Arts
May 1991